Giles Goodwin

Giles Goodwin – Director: Head of Technology & Commercial Strategy

Giles is the founding Director of Hedron Sports, an advisory business, who has over 20 years’ experience in the media and digital sectors.

Since 2015 he has helped businesses within the sports sector create and execute commercially focused digital solutions that leverage the most recent technologies for greater ROI, primarily in sports video & data. In 2019 he co-founded Global Sport Technology who work with international sports federation to utilise technology to create efficiencies in their audience engagement strategies.

From 2011 to 2015 he led the global digital media distribution team at IMG Media representing their large client base including the ICC, Wimbledon Tennis and Rugby World Cup 2015. The focus of the role was creating commercial partnership with global digital platforms and publishers.

Up to 2011 Giles spent eleven years in high-profile commercial roles including international media agencies and ESPN, based in London building commercial partnerships with global brands.

As a former professional cricketer Giles maintains a deep interest and association with the world of sports.